The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Jan. 17 through Feb. 28. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses. The Library is located at 216 E. Main Street in Round Rock. Parking is available in the City Parking Garage on South Lampasas Street. The Round Rock Public Library phone number is 512-218-7001
These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.
Biz.ability: Starting a Business Successfully
January 17 @ 12:30 pm – 2:30 pm
Starting a Business Successfully, presented by Willis Wolf.
What are the myths and realities of entrepreneurship? This workshop will introduce you to the world of small business and guide you to prepare for being a business owner. Willis will help you explore what it takes to be an entrepreneur, how to develop a business concept, and how to plan for becoming a business owner. He will explain your choices for owning a business and guide you to get the help you need to succeed. Franchises and how to use library research resources to tailor your business to the marketplace will also be addressed.
About the Presenter
Willis Wolf is a SCORE volunteer and mentor who started several small businesses including medical business software. Also, he bought several existing businesses that he operated, fixed their problems, and sold to competitors or investors.
Biz.ability: Taxes for Your Small Business
January 24 @ 12:30 pm – 2:30 pm
Taxes for Your Small Business, presented by Lisa Bargsley, CPA, MBA.
Preparation of business tax returns can be very complex in light of the ever-changing tax laws. Gain familiarity with the tax forms, due dates and financial information required to accurately complete various business tax returns. Reduce your stress and frustrations by understanding what is needed before you start. This workshop will also give you the key to understanding that tax is a good thing!
This Workshop Will Help Participants:
- Identify the Types of Tax Forms to be Completed for Various Types of Business Entities
- Be Familiar with the Filing Dates for Both Federal and State Tax Return Filings
- Be Acquainted with Income Tax Jargon and Concepts Including Self-Employment Tax
- Understand the Interrelationship of the Business Owner and the Business Entity and How the Taxes Due are Ultimately Calculated
- Know how to handle expenses when operating from a home office.
Lisa will stay after the workshop to answer your business tax questions.
About the Presenter
For more than twenty-five years, Lisa Bargsley has worked and consulted with business owners and entrepreneurs on business systems management, work-life balance, and federal income tax requirements. Currently, Lisa owns Lisa Bargsley, CPA which provides tax, accounting and consulting services to business owners and individuals. She is responsible for leading the vision and strategic planning process, long-term and short-term management decisions, client development, retention and service strategies. Lisa’s passion is to work with people to help them understand tax and accounting theory as it relates to their business or personal circumstances. Lisa approaches teaching business concepts by asking her students to play with her, to have fun and to laugh.
Biz.ability: Create Your In-Demand Brand
January 31 @ 12:30 pm – 2:30 pm
Create Your In-Demand Brand, presented by Tiffany Scott.
Do you want to be known as the #1 AUTHORITY in your field? Imagine attracting high-end clients, charging exactly what you’re worth and being sought after in your industry! Sound too good to be true?
With the right brand you can have all those things and more. Did you know that the wrong brand can repel clients and cause you to lose business? You are your brand, weak or strong. Everyone has a brand. Is your brand reflecting the true you? Does this sound like you?
- You struggle with how to market yourself.
- You don’t know how to make your messaging clear and enticing.
- You want to stand out from the crowd, but you’re not sure how.
- You’re frustrated that all your hard work still isn’t paying off.
- You keep hearing about how branding is important, but you don’t really understand why.
At this workshop you will:
- Learn how to create messaging that engages and entices your perfect client.
- Discover why your uniqueness is your secret sauce.
- Know how to clearly message what you do.
- Stand out from your competition.
- How to attract high caliber clients.
- Walk away with actionable steps for branding AND growing your business.
Be ready to be engaged, educated and inspired. You will leave with practical actions that you can implement for your marketing and branding to grow your business straight away.
About the presenter
Tiffany Scott has been branding businesses across the globe for over 15 years in the lifestyle, fashion, and the sporting arena. From her home country Australia, she’s worked with international renown brands such as Speedo. Recently relocated from LA, Tiffany is the founder of YouMeShe Collective and helps purpose-driven entrepreneurs and business owners who want to live a life with impact to create In-Demand brands. Tiffany’s strength is identifying and fostering the DNA of businesses. That has become her super power. Once the secret sauce of “who we are, where we came from and where we want to go” is determined, revenue and financial success became an unavoidable byproduct. The common factor? Everything she does is with soul.
Biz.ability: Data Security Mistakes You Can Avoid
February 7 @ 12:30 pm – 2:30 pm
Data Security Mistakes You Can Avoid, presented by Tom Dillig and Aurélie Beaumel.
Tom and Aurélie will explain the risks, security trade-offs, and ways to protect data that are critical to your business and to that of your customers. Serious business disruptions become a growing threat as mistakes in storing important data and attacks on data, computers, programs, and networks become ever more common. Thomas Dillig, a computer scientist, and Aurélie Beaumel, a business IT expert, will explain how putting data on connected computers creates potential business risks and share the ways in which systems and data can be compromised. They will present the principles and concrete steps that every business can apply to mitigate different types of risks, as well as their relative effectiveness and costs. Using real-world examples, they will discuss both the seriousness of careless handling of data and cyber threats to businesses as well as examples of effective security methods.
About the presenters
Tom Dillig holds PhD/MS/BS degrees from Stanford University in Computer Science specializing in Software Security. He has been on the faculty of Computer Science at UT Austin and other universities and has over 10 years of experience in academic research in software security.
Aurélie Beaumel holds MS/BS/BA degrees from Stanford in Cognitive Science and Economics. She has over 10 years of experience working with leading large and small companies as a consultant. She specializes in helping companies leverage technology effectively for better business outcomes.
Biz.ability: Learn the Tricks of Prototyping
February 14 @ 12:30 pm – 2:30 pm
Learn the Tricks of Prototyping, presented by Frank Coppersmith.
You have an amazing idea! But how do you navigate between “idea” and “outcome?” The trick is to build a prototype!
What’s a prototype? Anything that takes an idea in your head and makes it easy for another person to experience. A prototype could be something you hold in your hand, such as a 3D-printed object, or a paper mock-up of a mobile app. It could even be something intangible, like a spreadsheet showing a new business model or a treatment for a screenplay. The only thing that matters is that it helps you move toward a solution, no matter how hard the problem!
Join Frank Coppersmith, CEO of Smarter Reality, a local software company that works with entrepreneurs and small businesses, to learn the tricks of prototyping. Use a prototype to boost the flow of fact-based information—not just feedback but actionable feedback! Shift the conversation from opinion to a conversation about real performance—a prototype gives you objective data.
But you don’t have to be an entrepreneur to use prototypes. If you are tired of boring meetings, use a prototype to make progress even in the face of big business bureaucracy! The discussion around a prototype creates immediate value—imagine how powerful your next meeting will be if you can show the team a prototype!
About the presenter
Frank Coppersmith is the CEO of Smarter Reality, a software consulting and development firm focused on helping entrepreneurs and small/medium businesses build enabling technology in the areas of e-commerce, training and simulation, and entertainment software. He has been in entertainment software for a decade and has shipped more than twenty titles on the web, Facebook, mobile and PC (Steam), getting his start as CFO of Challenge Online Games. In 2010, he was named Austin’s CFO of the Year by the Austin Business Journal. Currently Frank serves as the president to Blank Media Games, a web and Steam multiplayer game of digital deception with more than 7MM players in over 40 countries and as the chair of the Austin Game Developers Association / IGDA-Austin.
Biz.ability: Demographics Now—Research and Writing a Winning Business Plan
February 21 @ 12:30 pm – 2:30 pm
Demographics Now—Research and Writing a Winning Business Plan.
Often startups and experienced business owners alike simply don’t know what kind of information they need, where to find it or how to get started. Now Round Rock Public Library cardholders can take advantage of Gale Business: Plan Builder, an online resource, from Gale, a Cengage company, that turns the complex business planning process into a guided, step-by-step experience.
Gale Business: Plan Builder is equipped with:
- Business Planning Tools & Templates: Includes Lean Canvas, SWOT, Pitch Deck and more, to assist users in creating documents and other deliverables needed for starting, managing, and growing a business.
- Intuitive Dashboard: Shows the progress and completion of activities as it moves users through the entire business development life cycle. It even includes “Guide Me” contextual tips to assist with using the program.
For anyone who is new to small business ownership, this resource provides a gradual introduction to entrepreneurial concepts. For more seasoned business owners, the focus shifts toward activities to support the management and growth of an operation, such as getting a loan, seeking investors, buying new equipment, or opening a new facility.
Biz.ability: Launch Your Social Media—The Basics
February 28 @ 12:30 pm – 2:30 pm
Launch Your Social Media—The Basics, presented by Jenn Denham.
Jenn offers guidance for new Social Media users that is perfect for start-ups, entrepreneurs, and non-profits. In this hands-on workshop, Jenn will help you complete the supplied workbook to teach some simple steps for your business to succeed on social media.
About the presenter
Jenn Denham has 12 years in the ever-changing marketing industry with extensive knowledge in social media, branding, and analytics tracking. She designs effective marketing strategies for small business owners, start-up and non-profits to bring their business into the social spotlight.